WHISTLES FRAGRANCE

Whistles Fragrance

WHISTLES FRAGRANCE

Packaging & Visual Identity

The unisex fragrance concept is inspired by the alchemic theory presented by Paracelsus, who identified the ‘Tria Prima’ as three principles that are fundamental to all natural elements. This theory underlines the conceptual foundation of the design, and each fragrance is differentiated by the alchemic symbol associated with each principle of the Tria Prima.

The designs are inspired by the minimal and classic style of vintage apothecary bottles, and an encased element of the scent acts as an aesthetic and visual differentiator between the scents. The packaging uses reclaimed wood to emphasise the natural and organic themes expressed by the alchemic concept.

Whistles
Whistles
Whistles
Whistles
Whistles
Whistles
Whistles
Whistles
Whistles
Whistles
Whistles
Whistles
Whistles

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